noticed before that the July Daytona race was now the 'Coke 400'.........now it makes sense......
Pepsi Named California Title Sponsor California Speedway has announced a multi-year agreement with Pepsi to serve as the title sponsor for the Speedways fall NASCAR Sprint Cup Series Race. The race which traditionally takes place at the end of the Labor Day weekend and this year will run on August 31, 2008 will now be known as the Pepsi 500. In addition to its role as the title sponsor of the race, Pepsi will continue to serve as the official soft drink and non-alcoholic beverage provider of the Speedway, a designation the brand has held since 1997.