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Lucky Dog Racing -> Lucky Dog Racing Community Forum -> Lucky Dog Racing: Truck Series -> UPS Interested in Truck Series ?
Post Info TOPIC: UPS Interested in Truck Series ?
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Leon Baker
5:16 Racing

Cup, Xfinity & Truck Series Driver
Member since 2007

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UPS Interested in Truck Series ?
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UPS Interested in Truck Series Sponsorship? Craftsman announced late last year that it would not return as title sponsor. The start of the post-Craftsman era officially begins in six months, but a sponsor has not emerged. Another tool manufacturer, Lowe's Kobalt Tools, was reported for much of the summer to be the front-runner, but dropped out in recent weeks. Other companies that sources said looked closely at the Truck Series were Old Spice, before committing to Tony Stewart's new Sprint Cup team, and the U.S. Army, which ran into conflicts due to the multiyear commitment NASCAR prefers in its title sponsors (usually five years or more). NASCAR is eager to land a sponsor, but the lack of one so far doesn't raise a black flag on the series. "In a perfect world, you know what you're doing financially, partnerwise, as soon as possible. They'd ideally like to be in activation mode, right now, gearing up with the new sponsor. I also think they have the discipline that if they wanted to have a deal done at any costs, they would have had a deal done. They'll be eager, but they won't be desperate. There is a difference between the two. NASCAR doesn't get desperate, they don't need to be desperate. They'll wait until they find the right overall package, but I'm sure they're in deal mode more today than five months ago." [said Zak Brown, CEO and founder of Just Marketing, an Indianapolis-based marketing group with various motorsports clients.] Where might that deal lead? Brown said the likely candidates remain companies that would fit the rugged, masculine image of the Truck Series, not unlike the current sponsor, Craftsman. One of his clients -- UPS, a company famous for its trucks -- is said to be intrigued and looking at the series. (ESPN.com)(8-15-2008) Comment here

does that not sound like a natural fit ? nascar ups truck series sounds kind of odd but i think ups would be an awesome sponsor , maybe the nascar brown truck series ? lol . guess we will know before too much longer who its going to be

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President Lou Demian


Lou Demian - President

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Well, that's different. LOL every driver will be required to wear a brown shirt and shorts.

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Tooz


Matt Sealey
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plus that would be another smack in the face of their competitors eventhough FED Ex sponsors a Cup team and DHL sponsers a Cup race, if UPS were to sponsor an entire Series, then they would certainly be getting much more exposure.

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Gary Wheat

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I wonder if UPS will lobby for no door on the driver side and competition yellows so the drivers can make deliveries???

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Paul Scannell

Racing Traditions, Inc.
Cup Series Driver
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Since Jarrets departure from the scene they have lacked a certain appeal in their ad campaigns with racing.. And this could be a continuation of their racing the truck ads. Maybe DJ would come race trucks at special events?!?!

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