TNT looking at no commercial breaks in 2007? UPDATE Pepsi 400 only?: Sports Business Journal reports that TNT is floating a package to potential advertisers that would allow advertising during the race broadcast and eliminate commercial breaks. The advertising would take place on the screen during the broadcast and allow continuous race coverage. TNT will broadcast six Nextel Cup races next summer. The story reports that officials from Turner and NASCAR would not comment. The story also reported that TNT's Cup ratings are down 8.3% from last season.(Roanoke Times)(10-18-2006)
UPDATE: hearing that the Pepsi 400 at Daytona will be shown with no commercials by TNT [in primetime] and the coverage will be sponsored by...Pepsi, but the other five races, as of now, will be shown with commercial breaks.(1-4-2007)

Well one race without commericals will be a good thing. If it works well we might see future races like that.