TAMPA, FL - March 29, 2007 As part of the DALE documentary honoring racing legend Dale Earnhardt, Sr., Checkers Drive-In Restaurants, Inc. will offer Dale Earnhardt commemorative cups at most of its Checkers® and Rallys® double drive-thrus nationwide. 

Produced in conjunction with the release of DALE the movie, the 42-ounce collectible Dale Sr. cups serve as a tribute to the life and legacy of one of NASCAR®s most respected and beloved drivers. 

As the Official Burger and Drive-Thru Restaurant of NASCAR, we feel privileged to play a role in the release of this unprecedented and insightful documentary.  Our Dale Earnhardt racing cups will not only help to continue the Dale legacy, but offer our guests many of whom are Dale fans the opportunity to take home a piece of the film, said Jason Wonderly, Sports Marketing Manager at Checkers Drive-In Restaurants, Inc. 

The tremendous support that DALE has received from the NASCAR community has been overwhelming, said Richard Childress, president and CEO of Richard Childress Racing and owner of Earnhardts famed No. 3 Chevrolets®.  We are thrilled that a leading NASCAR sponsor like Checkers/Rallys is celebrating the life of this true American hero.  

The commemorative Dale Earnhardt racing cups will be available at most Checkers and Rallys locations in April 2007. 

About DALE the Movie

Produced by NASCAR Images and CMT Films, and narrated by Paul Newman, DALE is the only authorized documentary on racing legend Dale Earnhardt.  The film includes archival race footage, rare outtakes, never-before-seen family home videos and interviews with his closest friends and family, toughest competitors and most avid fans -- illustrating the depth of Earnhardt's influence in the racing world and beyond.  DALE the movie premieres in selected cities on the 2007 NASCAR Nextel Cup Series circuit and will then debut on CMT in third quarter 2007.

Hmm.... wonder if they'll be in Checkers up here in NJ? If so.... gotta find a Checkers!