on whether or not Jr. needs to drive the #8 next year:

"I think the world will see that Junior could use Mandarin Chinese numbers on the car, and would sell just as much souvenirs as the No. 8. That's my official position," Roush Fenway Racing president Geoff Smith said.
"I personally think that the brand equity is with Junior. It's like the Nike swoosh. There was a Nike before the swoosh, but everybody got to know the swoosh because there was marketing around it. Whatever number he has will take his character.