Dale Earnhardt Jr. is bringing his heavy-hitting brand and high-profile name to the candy business, announcing the launch of his new candy bar, Dale Jr.s Big Mo through R.M. Palmer Company. Earnhardt Jr. introduced Big Mo to buyers and industry media today [Tuesday] at the 2007 Candy Expo at McCormick Place.
The name Big Mo is a play off Earnhardt Jr.s hometown of Mooresville, NC., and the longtime moniker used for he and his closest friends, the Dirty Mo Posse.
The milk chocolate candy bar will come in two flavorscreamy caramel and peanut butter. It is scheduled to hit stores nationwide in January 2008. Known for its seasonal novelty candies, R.M. Palmer Co. has been specializing in traditional holiday candies since 1948, but this is the first of its product line to be a milk chocolate everyday candy bar. To coincide the announcement of the Big Mo bar, R.M. Palmer Company is launching the Big Mo ment with Dale Jr. sweepstakes.
click on the above link to see the new Dale Sr. candy bars and wrappers from Hershey's. You can also collect wrappers (20) to get a Sam Bass print or (5) for a soft cooler. You can also add your image to a future mosaic of the man himself.
my lady picked up the Sr. candy bars for me today.....but she ate the best one (1 of 3, the wrangler outfit) and just left me the wrapper!
a buddy of mine who drives over the road is supposed to pick up a Jr. bar at a truck stop down by Louisville he saw. (they still aren't selling them up here yet)
as for the Hershey's Sr. bars, she got them at the Walgreen's drug store.
the Jr. bars, he said he already saw them at a truck stop/convience store, so he's going to pick me up one.............if he grabs more than one, I will gladly share the wealth with you guys. I'm assuming that those will be in the South mostly.......kinda like the Bud cans were.
Sure, if you can... send a couple up this way, I'll pay for shipping.... Both the Jr. and Sr. ones. Do it before it gets warm though and I open it up to a big chocolate mess! lol.
havent seen the sr bars but the big mo's are everywhere from walmart down to small convenience stores. id gladly mail a few to anyone having problems finding them and will keep eye out for sr's this week