From Jayski's Site:
Coors Light to replace Bud as official beer of NASCAR: Coors Light may become the official beer of NASCAR, replacing Budweiser, according to sources, and Coors may also become the new sponsor of what is now the Busch series tour.(Winston Salem Journal)
AND also hearing Coors could be the sponsor of the #01 DEI team in 2008.(9-9-2007)
UPDATE: Coors Light will announce Tuesday a $20 million deal over five years to become the official beer of NASCAR starting in January. Coors replaces Anheuser-Busch as the official sponsor. The new deal includes renaming the pole award to the Coors Light Pole Award from the Bud Pole Award. For Coors, the NASCAR deal also replaces its sponsorship of the #40 Dodge in the Nextel Cup Series. "Our deal was up with those guys, and this opportunity came up," says Andy England, chief marketer for Coors. "It feels like we are elevating our game." For consumer product marketers, a league deal opens up greater opportunity for strong retail display especially in and around cities when races occur.(USA Today)
Coors Shootout? no word on what happens to what is known as the Budweiser Shootout BUT, per Florida Today: From Daytona International Speedway: NASCARs agreement with Coors does not include the Bud Shootout race, which is a separate entitlement with DIS. There will be a Bud Shootout event in 2008.(9-25-2007)
UPDATE 2: Coors Brewing Company and NASCAR today announced a multi-year partnership, making Coors Light the official beer of NASCAR. The five-year sponsorship agreement gives Coors Brewing Company category exclusivity starting with the 2008 NASCAR season. Were proud that Coors Light, the Worlds Most Refreshing Beer, is now the official beer of NASCAR refreshing race fans every weekend from the start of the season to the Chase for the NASCAR NEXTEL Cup, said Andy England, Chief Marketing Officer, Coors Brewing Company. This partnership allows us to deliver exciting and relevant programs to our distributors and retailers all centered around the number-one spectator sport in the country. The sponsorship agreement gives Coors Light exclusive rights to NASCAR logos in advertising, packaging and promotions, as well as the right to brand the Pole Award. In addition, Coors Light will build distributor and consumer promotions giving fans exclusive access to one-of-a-kind NASCAR experiences.(Business Wire)(9-25-2007)


Poor Bud.... Big changes for the beer in 2008.  Oh well, I like the taste of Coors better anyway.
Well, guess I'll have to put the new Coors Light Pole Award sticker on the new cars.

-- Edited by President Lou Demian at 11:52, 2007-09-25