The Dale Earnhardt Foundation is proud to announce the release and sale of a special “Continue The Legend”™ wristband, which will be unveiled to the public on July 1. As a special friend of the Foundation, we wanted you to be among the first to know about this exciting new item!

The Dale Earnhardt Foundation wristbands are now available for ordering, so fans and friends like you can “Continue the Legend” and show their support of Dale Earnhardt and his legacy. This limited supply of black wristbands come in packs of three and are $3; plus shipping.

Each band has the Dale Earnhardt Foundation slogan - “Continue the Legend”™ - embossed in block letters on the outside. Also on the outside, and this is the first time any charitable wristband has done this, is the Dale Earnhardt signature which adds to the uniqueness, plus they are offered only in Dale’s “Intimidator” black color.

The Dale Earnhardt Foundation is producing these limited edition wristbands as part of our recognition of DEI’s “25 Years in Racing” marking their Silver Anniversary. They will only be available through the end of the year.

The wristbands will make their debut on the wrists of all DEI teams, crews and drivers during the July 1-3, 2005 NASCAR races at Daytona International Speedway.

All proceeds benefit the charitable initiatives of The Dale Earnhardt Foundation in support of education, children, environment and wildlife preservation.

The wristbands will hopefully serve as your personal inspiration and reminder of his legacy. Fans will proudly wear them to show their support as part of our efforts to “Continue The Legend” of a true American hero – Dale Earnhardt.

You can pre-order yours by calling toll free 1-877-DEI.ZONE (334.9663) or they may be purchased through the E Store online at www.DaleEarnhardtInc.com within a few days. We hope you will join with us in proudly wearing one of these special wristbands and tell your friends about them as well.

Thank you again for your continued support of The Dale Earnhardt Foundation and we hope you will enjoy wearing your “Continue The Legend” ™ wristband. After all, black goes with everything!

Sincerely,

The Dale Earnhardt Foundation